The Women’s Resource Center was in need of a complete brand refresh, from a look and feel developed in the 1970s that received mixed brand awareness in the community, to a modernized, energized design system. The approach is direct, bold and hopeful.
Women’s Resource Center
Brand Identity | Brand Guidelines | Brand Positioning | Messaging
Messaging Overview
We express genuine care and concern without conveying regret, disappointment or shame. The people we serve are strong and capable whether they've realized their own strength or not. It's our job to help them discover their power.
