Not only the world’s leading provider of insurance for collectible cars, Hagerty has evolved into an unmatched automotive lifestyle brand. Our objective with the Toy Cars campaign was to communicate the details of our insurance product value propositions through a signature Hagerty “twinkle-in-the-eye” concept that is compelling and informative.
Hagerty Insurance
Script + Storyboards | Prop + Set Design | Video Production | Marketing Strategy | 360 Campaign Development
The concept
The genius of the Toy Cars concept is we could demonstrate, with hilariously wild and absurd scenarios, the reason collectible cars need to be properly insured. We were able to do things to toy models that we would never want to see happen to a real classic, and showcase how Hagerty comes in when bad things happen to cool cars.
The approach
The campaign was customized for holidays, current events, sports seasons and pop culture trends, as well as each Hagerty insurance differentiator. This mix of relevance, information and entertainment proved to be a secret sauce for brand growth.
