Our objective was to design and develop a luxury automotive lifestyle brand – name, logo and style guides, as well as develop brand and marketing messaging, campaigns and visual assets.
Motorlux
Brand Identity | Brand Guidelines | Marketing Campaigns | Event Experiences | Merch
In the elevator
Motorlux is an annual automotive lifestyle event held at the Monterey Jet Center to kick off Car Week. It's a celebration of cars, airplanes, and luxury, featuring curated displays, culinary experiences, and live entertainment.
Featuring Michelin-starred chefs, unbeatable local wines and cocktails, and over one hundred rare airplanes and automobiles. Immerse yourself in curated car classes, dance under the stars to live entertainment, and join in on the Broad Arrow Auctions action — hosted live at the heart of the party and entry is included complimentary with your ticket.
