After 26 years, this “Motoring Event of the Year” was due for a new brand mark, voice, look and feel, as well as a refreshed run of show to carry this fan-favorite world-class automotive event forward for the next generation of car lovers.
The Amelia
Brand Identity | Brand Guidelines | Experiential Design | Wayfinding | Illustration | Photo & Video Art Direction
In the elevator
A prestigious Concours d’Elegance held annually on Amelia Island, Florida, it is the East Coast’s flagship automotive event for motorsport enthusiasts, showcasing a diverse collection of historically significant vehicles.
Creative direction, setting selection and wardrobe styling for marketing photo and video assets emphasized experiential, automotive luxury and world-class hospitality.
The event is energetic, youthful and bold while remaining confidently high-class.
