The launch of this swimwear brand included a complete brand identity system, packaging design, messaging strategy, social media design templates and video marketing, as well as fabric design and color story alignment.
Lookabout Swimwear
Brand Identity | Website Design & Development | Textile Design | Packaging Design | Marketing Strategy
 
        
        
      
    
    In the elevator
Lookabout Swimwear was designed as an expression of love for Northern Michigan. The hand-illustrated prints are inspired by a lifetime on the Great Lakes and feature flora, fauna and lore of the region.
 
        
        
      
    
     
        
        
      
    
     
          
          
        
       
          
          
        
       
          
          
        
       
          
          
        
       
          
          
        
       
          
          
        
       
          
          
        
       
          
          
        
       
          
          
        
       
          
          
        
       
          
          
        
       
          
          
        
       
          
          
        
       
          
          
        
       
          
          
        
       
          
          
        
       
          
          
        
       
          
          
        
       
        
        
      
    
    

 
            
              
            
            
          
               
            
              
            
            
          
               
            
              
            
            
          
              